The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
Rethink / Toronto
Client
Title
Category
Award
Points
The Unburnable Book
Agency: Rethink / Toronto + Penguin Random House / Toronto
Client: Penguin Random House
Category: Booklets / Books / Brochures
Points: 45.00
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Newspaper / Series
Points: 45.00
The Unburnable Book
Agency: Rethink / Toronto + Penguin Random House / Toronto
Client: Penguin Random House
Category: Promotional / Booklets, Books & Brochures
Points: 45.00
The Unburnable Book
Agency: Rethink / Toronto + Penguin Random House / Toronto
Client: Penguin Random House
Category: Popular Culture Impact
Points: 21.00
The Unburnable Book
Agency: Rethink / Toronto + Penguin Random House / Toronto
Client: Penguin Random House
Category: Current Event Response
Points: 21.00
The Troll
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Cinematography / Single
Points: 21.00
The Unburnable Book
Agency: Rethink / Toronto + Penguin Random House / Toronto
Client: Penguin Random House
Category: Physical Product / Promotional
Points: 21.00
The Unburnable Book
Agency: Rethink / Toronto + Penguin Random House / Toronto
Client: Penguin Random House
Category: Craft / Printing / Production
Points: 21.00
The Unburnable Book
Agency: Rethink / Toronto + Penguin Random House / Toronto
Client: Penguin Random House
Category: Physical Products
Points: 21.00
Vintage Drip
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Brand Partnerships
Points: 9.00
Window Shopping
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Experiential & Installations / Brand Installations
Points: 9.00
The Troll
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
Vintage Drip
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Physical Products & Apparel
Points: 3.00
Add The M
Agency: Rethink / Toronto + YWCA Metro / Vancouver
Client: YWCA Metro Vancouver
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Integrated Campaign
Points: 3.00
Window Shopping
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Brand Installations
Points: 3.00
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Craft / Use of Technology
Points: 3.00
The Troll
Agency: Vapor Music / Toronto + Rethink / Toronto
Client: IKEA
Category: Original Music / Score - Short Form
Points: 3.00
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Newspaper / Single
Points: 3.00
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Craft / Use of Technology
Points: 3.00
Heinz LVII Meanz 57
Agency: Rethink / Toronto + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz
Category: Integrated Campaign
Points: 1.50
Heinz LVII Meanz 57
Agency: Rethink / Toronto + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz
Category: Integrated Campaign
Points: 1.50
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client: Kraft Heinz
Category: Craft / Use of Technology
Points: 1.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Booklets / Books / Brochures
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Kraft Heinz
Title:
Draw Ketchup
Category:
Newspaper / Series
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Promotional / Booklets, Books & Brochures
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Silver Pencil
Points:
21.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Current Event Response
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
IKEA
Title:
The Troll
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Product / Promotional
Award:
2023 IP & Product Design Silver Pencil
Points:
21.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing / Production
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Products
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Kraft Heinz
Title:
Vintage Drip
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
IKEA
Title:
Window Shopping
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
IKEA
Title:
The Troll
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
Vintage Drip
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
YWCA Metro Vancouver
Title:
Add The M
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
IKEA
Title:
Window Shopping
Category:
Brand Installations
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
IKEA
Title:
The Troll
Category:
Original Music / Score - Short Form
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Draw Ketchup
Category:
Newspaper / Single
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz LVII Meanz 57
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
1.50
Client:
Kraft Heinz
Title:
Heinz LVII Meanz 57
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
1.50